This article describes some useful tips to help you create content in Tik Tok, attract followers and make money from it.
How to create content for followers in Tik Tok and earn money
User skepticism about Tik Tok is gradually weakening. Yes, people come to this site for funny online videos, but 500 million people are ready to watch them all the time. Instagram-blogger, whose account has more than 4 million subscribers, shares her experience in mastering Tik Tok. What to shoot? When to post it? How to monetize?
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Tik Tok is a young social network specializing in video content. Since 2018, it has grown to 315 million users worldwide and has more than 2 billion downloads, according to analytics company Sensor Tower. People treat Tik Tok in different ways: some consider it a primitive platform for teenagers, while others consider it a means to build a personal brand.
Content creation: first steps and rules for posting
If an expert has decided to become a blogger in Tik Tok, it’s relatively easy to do: download the app and create an account.
TikTok: how to create content on which you can make money. Recommend creating a name that will be associated with your activity, for example: sasha_smm, lera_beauty or tarolog.sasha.
After the account is created, you can go to pro-account (it is similar in functionality to Instagram business account) – it is done in profile settings – but in case you need to watch analytics or run ads.
Having completed the above points, we proceed to the selection of content topics. If you are, for example, an expert in the beauty industry, I recommend to shoot your videos on self-care, cosmetics or facial exercises. Subsequently, you should not change the focus – the coverage will fall, because the smart algorithms of TikTok determine the audience that is interested in your content based on the first few videos. If you change your blog topic, your irrelevant target audience will continue to watch you and they will scroll through your videos, and video viewability is one of the decisive factors in increasing your reach. That’s why it’s so important to choose what type of content to shoot for your blog and stay on top of it.
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Having settled on a certain topic, we start shooting videos. They should come out at least 2-3 times a day, you can shoot more, but less is not recommended.
Stick to such a schedule must be about a month. Subsequently, it is possible to reduce the pace. But, as I said, the first video algorithms determine the target audience, and subscribers come. I should note that an expert “gets a knack” of making a content that involves the audience more and more and goes into the “recommended” section in a month.
It is worth mentioning separately. This is the first thing the user gets to when they open the app. The block is built from endless video feeds, which are shaped by interests. It is in the recommended content that gains millions of views and makes bloggers popular.
Tik Tok: how to create content that you can make money on. To publish in this section, I also recommend observing the time of posting – it’s the beginning of each hour. For example, at 9:15 or 6:15 pm.
You should also be aware that Tik Tok can block an account for certain types of content. In short, this includes inappropriate violent content, overly sexual videos, and anything under 18+ censorship. All of the requirements for content on the site can be found in the “Community Rules” section.
If you follow the above rules, the opportunity to get 1 million views increases, but you should also take into account what kind of content you shoot.
How to make videos that will get into recommendations
Tik Tok: how to create content that you can make money with. The video will be viewable if it touches on social themes, humor or other bright emotions.
Illustrating this rule is a video in which an ordinary man recorded a tik tok on his way to work. He’s riding a skateboard with cranberry-raspberry juice and singing along to a song from the ’70s. There are no special effects in the video, but there is an atmosphere that viewers enjoyed. The video garnered more than 40 million views, not to mention the rise in juice sales and the song made it to the top of the iTunes charts. Users loved the positive emotion that the ticktocker conveyed, and they thanked the man with a large number of views.
Also, aside from the emotion, the expert useful content is also worth noting. I recommend creating videos with tips, secrets of the profession to create a personal brand. Users usually save such videos and share them with friends, which affects the reach.
Audience in this case is recruited more slowly, but in 99% of cases, this will be the target audience who will pass your course, buy the product or order the service in the future.
Tik Tok algorithms, just like on Instagram, look at audience engagement, so you should not ignore comments, quickly respond to them and, in principle, push your audience to discussions. You can do this by writing a question to the description of the video.
The cost of promotion on the site
Tik Tok currently allows you to gain subscribers and views for relatively free.
TikTok: how to create content that you can earn money with. A basic kit that you need to create content: a smartphone with a camera to create a quality picture, a tripod to fix the phone and optional attribute – a ring lamp for light, but it can be purchased later – while you shoot in daylight.
In addition to these props you’ll need editing software. You can work with video in TikTok itself. Recently added the effect of invisible splicing. But in the case of more complex effects and transitions, I recommend using specialized programs such as KineMaster or Videoleap. That is, from the investments will need time, gadgets and knowledge of video editing.
Monetization: how to make money
Finally, let’s talk about monetization. I will say that there are few ways. Now among them:
brand advertising. Companies offer advertising usually to those tiktokkers who managed to collect at least 10,000 views on the video. Brands approach the blogger directly or through the production house that represents them.
Bloggers do not have the ability to insert a direct link to the company website, but they offer product placement services; creating a viral video of a product or service; and publishing videos that promote the company’s Challenges and giveaways.
For advertising, brands pay from about 10,000 rubles per video if it gathers the required number of views.
advertisement of Tik Tok profiles. If you can’t insert a direct link to the site in the video, you can use the “@” sign in the video description to mark the profile of a particular user.
Such videos are still filmed in duet or reaction formats. This is presented in the format of two videos on one screen: on one side is the advertised profile, on the other – the person approached for promotion. He either gives his comments or expresses his emotions through facial expressions. The presentation depends on the focus of the blog.
A profile promotion can turn out to be random and completely free if the popular blogger liked the video and volunteered a duet or reaction to the video, while you didn’t even ask him to promote it;
monetization of live shows. Once the account gains 1,000 subscribers, it is possible to do live broadcasts. The monetization scheme is similar to the donation in YouTube: during the broadcasting, users encourage the blogger by sending him the internal currency – coins.
Depending on the dollar exchange rate, 100 coins equals $1. When you accumulate 10 dollars, the money can be transferred to a bank card;
advertising your own services. Entrepreneurs and freelancers who promote their services can be advertised for free by placing their videos in the recommended one. It is important to take into account that when you go to the profile, under the name there is information about you, a link to other social networks and the site, if any. Next, the interested user to monetize on another site.
It is also worth noting that users are reluctant to switch from one network to another, so bloggers resort to trickery: in TikTok they post an incomplete video, for example, with a grooming procedure and write that the result will be in Instagram-stories. The profile is pre-closed so that the subscriber doesn’t just watch the story, but becomes part of the blog’s audience.
Tik Tok itself does not pay for the number of views, and there are no other monetization options.
The platform gives you the opportunity to gain an audience organically and without investment, and I do not recommend joining the part of skeptical users who believe that this is child’s play. While there are already more than 2 billion people worldwide using Tik Tok, a year from now there will be even more. Despite this data, the competition on the social network in narrow expert niches is not yet high, so I recommend entering this site, mastering the trends and learning how to shoot video content to gain an audience.
