The goal for every marketer on TikTok is to get on the trending page. With more views and engagement on your videos come more revenues and better opportunities to reach your target market. But since you will be competing with many other videos on TikTok, you would want to know how to set up so you can get on the trending list as well.
There are many ways to boost your viewership on TikTok. You can opt for organic marketing, which usually takes some time or you can buy views on TikTok. It really depends on your goals. But today, we will help you figure out more about branding and marketing on TikTok.
TikTok – The Statistics Every Marketer Should Know
Since its inception in 2016, TikTok has become more than an app to upload your lip-syncing videos. Today, many companies and brands turn to this platform to garner the exposure they are looking for without spending thousands of dollars on expensive marketing.
TikTok has grown into a platform that empowers its creators and encourages organic growth through quality videos. Now, you can stay true to your brand’s image and still be able to compete with others in the market.
Why is TikTok a platform you should be using, you ask?
As of 2023, TikTok has garnered a download of more than 2 billion with about 83% of active users. If you have customers or a target market who are 35 years old or younger, chances are, you can receive much success from this platform. It’s also important to note that more and more older adults are getting on the platform. Just imagine being able to reach that market. It’s an untapped resource if you aren’t using TikTok yet.
It’s also very marketing-friendly. Marketers love how the platform is creativity-centric and also has a collaborative approach. And because the app keeps things engaged, the average user spends as much as 56 minutes on the app per day. That should be enough time for you to reach out to your target market.
Who Should Be Using TikTok?
It’s basically a platform anyone can try. If you own a business or you want to establish a personal brand, you can benefit from this platform.
Professionals such as doctors and nurses can create a brand through this platform. Many share their medical tips and advice as well as debunk common beliefs using TikTok. The information is valuable to many people who might not have their answers elsewhere.
If you have a hobby at home such as making beautiful clothes or growing your own food, you might also find TikTok a platform where you can grow your audience. Audiences love watching videos that enable them to relax in their own homes. The important thing is to contribute to a positive environment on TikTok.
What is Considered a Trending Video on TikTok?
You might be wondering how many views you need to have first before you can get on that TikTok trending page. Ideally, your views should be anywhere between 250,000 to a million views. The length of time it takes to reach these numbers is also important. If you get to these numbers in a matter of days, your videos are already considered viral.
TikTok Video Ideas That Can Help You Go to the Trending Page
Say you are a brand that wants to get on that trending page and increase your viewership, what kinds of videos should you upload? There’s no exact recipe for trending videos. Not all well-done and well-edited videos truly gain enough traction. However, there are also low-quality videos that make it big. It’s just a matter of knowing your audience and appealing to their sensibilities. Anything that can incite emotions like happiness, nostalgia, awe, inspiration, and even negative ones like anger can turn a relatively unpopular video into an overnight sensation.
But here are a few theme ideas to help you with your content building:
- Human interactions or moments
People like to see raw content. There’s something about seeing and noting the behaviors of others in certain situations that truly draw viewers in. Something like social experiments can be a great content idea for your brand. You might want to make it in line with what your brand is all about and ensure that it’s not harmful to other people as well. You might even want to post things caught by your cameras. Those raw and unfiltered moments can be relatable to your viewers.
- Inside knowledge
Are you in an industry that people don’t know much of? It can be a good idea to let them in on what is happening in the background or behind the scenes. For instance, you can take your viewers to the behind the scenes of the making of your products. You can showcase how the people in your company are working.
- Q&A videos
Are there a lot of questions? You might want to address all of them in one video. That can be helpful in addressing certain topics that you might otherwise gloss over in the comments section.
- Educational videos
Videos that aim to inform others are always a huge hit. If you hold some information that you know will be helpful to others, it might be a good idea to create educational videos. These are also the kinds of videos that get passed around a lot. You can get a lot of shares and even comments from these videos.
- Collaboration videos
What is great about this platform is that it encourages collaboration. Even those with small audiences can come together and collaborate on their content. You might want to look for a fellow content creator on this platform and ask if you can collaborate with them. Pitch some creative video ideas that they might want to try with you.
If you are not ready to physically collaborate with other content creators, you can always try the duet or stitches feature of this platform. You can react to other creators’ videos and stitch your reaction with the original video.
- Storytelling videos
Stories have a way of making a person stop scrolling. If they are reading or listening to something interesting or gripping, they will most likely interact with that video. So come up with a fascinating story that you think others will love.
TikTok Marketing Strategies Everyone Should Know
Now that you have an idea of the kinds of content you should be posting, it’s time to create your strategies. You should know the nitty-gritty when it comes to creating quality content. From doing the video formatting to actually learning how to take proper videos. Although quality videos will not always guarantee success, you would want to show your viewers that you take this seriously and you want to create a reliable image.
In addition to that, here are some strategies you might want to employ:
- Keep up with the trends.
It’s always a good idea to watch out for the trends. That means using the platform regularly so you don’t miss out on trends. Hop on it as soon as you can, especially if it fits the brand image you are going for. But keep in mind that you shouldn’t try all the trends you can see. Those might not fit your brand image and that could hurt your reputation more if you are not careful.
- Know when to post your videos.
Timing is also crucial. When you upload your videos, make sure you do it at a time when your target audience is most likely to be online. That is how you can gain traction much faster. The longer the videos sit there without the views, the less likely it is to go viral.
- You should engage with your viewers as well.
You can’t just post something and call it a day. Try to put in a little more effort, especially when it comes to engaging with your audience. Not only will this help you build rapport with your audience, but you might also be able to get likes and shares, which can increase your viewership. Plus, they are more likely to subscribe and watch your future videos.
- Promote your TikTok content on other social media platforms.
Nowadays, it’s very easy to cross-post your content to other social media platforms. If you want to share it on other platforms like Facebook, you can do so. Leverage the following you already have on your other social media pages.
- Consider upgrading your TikTok account to a business account.
There is a business account in TikTok that you can take advantage of. You have the perks of marketing your business on this platform. You would need to spend a bit more money but it’s worth it in the long run if you truly plan on growing your audience.
- Utilize your own audio.
Videos are not the only things trending on this platform. The audio of certain videos can also get passed around. You will notice how certain catchy songs and even conversations can be dubbed and used in other people’s videos. They might look for the original source of the audio and be directed to your video.
- Be consistent in posting.
You don’t necessarily have to post every day. Making content takes time and the last thing you would want to do is to cut corners just so you have something to post each day. You also need to build up suspense so that your viewers will anticipate your next releases.
However, consistency is also key. Make sure you have something new for your audience to tide them over until the next posts. You can try creating a content schedule so you know when to post and what to post.
- Keep it short and easy to digest.
It’s all about how you present your videos as well. TikTok is more on short and easy-to-digest videos. You can sum up a big content idea and create a short TikTok clip and if you want to elaborate more on the topic, you can direct them to other platforms like YouTube where you can explain in detail.
- Make sure you have something of value to offer.
In order to get the attention of your viewers, you need to have something of value to offer. Prank videos will only get you so far but to truly build a following who will want to watch your future content, you need to offer something that will help improve their lives. Whether it is through entertainment or through the products you sell, you need to know what value you want to offer.
Go Trending on TikTok
It’s really not something that you can ace from the start. You can’t fully tell when your videos will make it big and which ones will not. But take note of the successful videos you have and try to adopt the same theme in your other videos. You might even want to create a video series so that your viewers have something to look forward to. Divide your content into short videos and create a series. That will keep your audience engaged.
So there you go. You should be able to utilize TikTok to the fullest now and increase your chances of getting into that trending page. Take note of what worked for you and what didn’t so you can easily tailor your marketing strategies to fit your needs.
