Your brand’s domain name can either make it an online sensation or let it slip by the wayside. This is because users want to enter extensions that are short, sharp and brandable as opposed to long, dull and clunky. What’s more, it has to have a high degree of memorability, ensuring any new customers can easily enter your website through your extension!
So, how do you choose the perfect extension for your brand? It doesn’t have to be like cracking the dark matter code – you simply have to follow a few simple tips to ensure your extension stands out amongst the competition:
- Keep it short & sharp
You want to ensure the extension you choose for your web domain hosting is short, sharp and brandable. Naturally, it must include your brand’s name but must be expressed in a way that customers find stylish and memorable. Today, there are plenty of extensions available that can accentuate your brand and its product offering, for example:
- An art prints store can have the extension .gallery, or;
- A car importer can have the extension .auto.
When it comes to having an extension with the best VPS server hosting Australia has, these subtle details go a long way to ensure your brand is memorable when potential customers enter it into the search engine URL bar.
Some of the main things to remember are:
- Keep the extension under 15 characters;
- Don’t make it congested or convoluted, and;
- Don’t fill it with anything that could be hard to understand or have a profound meaning.
It simply has to entice potential customers whilst being memorable enough for them to enter your site with ease!
- Include SEO keywords if possible
You should definitely try and incorporate keywords into your extension if it makes sense. Search engines like Google love being able to tell what kind of content is on a website through its extension and will likely rank your website higher if its extension contains keywords.
For example, you might run a fruit and veg delivery service called “Patricia’s”. One way you could jazz up your extension is by combining your brand name (Patricia’s) with the word “produce” (i.e. patriciasproduce.com). This way search engines like Google will know that your website contains content related to fruit and veg and will likely rank your website higher when people search for fruit and veg in its search bar.
- Avoid unnecessary characters
Let’s go into another example. Say you run a dance company called “Two Steps Studio”. The last thing you want to do is confuse potential students by using the number “2” instead of the word two in your extension. Why? Because unless the number two is already written numerically in your business name it will likely confuse potential students when they try to enter your website!
Furthermore, having numbers and unnecessary characters like plus signs makes entering your domain extension on a mobile platform a slower task. Potential customers don’t want to have to switch between the alphabetic and numeric keyboards just to enter a domain name – it’s one of those little tediums we could all do without.
So, be sure to avoid any unnecessary numbers or characters and you will maintain consistency between your brand name and its URL!
Memorability is the key
The main thing when it comes to choosing your extension is ensuring that it is sharp and memorable. You want to simplify the process for prospects from the start (learning your extension) to finish (entering it for the first time and remembering it in the future). This includes ensuring they can remember it in between learning it and using it for the first time.
