Are you running a company and looking into gifting something to your employees or business counterparts? If so, corporate gifting is popular in today’s world, and you could not only build better connections with colleagues in the industry, but you could also help to ensure your team members want to work with you for years to come. Here are a few tips to help you send the best business gifts for any occasion:
Think of something relative
When trying to choose a gift, it doesn’t hurt to consider something relative to the nature of your industry. Something that is useful or that allows one to feel celebrated within your field isn’t a bad idea. However, you want to take care of this, as some corporate gifts could end up being a bit too boring. For example, officeware probably isn’t the best gift to give your employees. Something unique, like a cookie delivery, would be more welcomed than something they’d buy at Office Depot.
Personalized gifts
Another type of gift to consider would be a personalized gift. As mentioned above, you want to avoid anything too on the nose for our employees, but a gift of fancy pens with their names engraved on them could be a great gift for a business partner. Or whiskey glasses that have the brand’s name and individual’s name engraved on them could be an alternative. Either way, people love a gift that has been personalized just for them.
Know when is a good time for a gift
There are certain times throughout the year when a gift is a good idea. This is especially true as you try to build a solid foundation and connection with other business leaders in your industry. Things like birthdays, promotions, acquisitions, etc., can all be good reasons to acknowledge someone in your corporate world in a more personal way. And then there are times when an acknowledgment of a loss should be met with a gesture like flowers or a “thinking of you” card.
Logos work, but don’t go overboard
While a logo works when it comes to creating brand-related gifts, don’t go overboard. A simple and small logo somewhere on the items you’re gifting could help you celebrate your brand but not in a way that would be obnoxious for your employees. If you’re gifting something to someone in your network, while you could give them something with your logo on it, in these instances, it’s typically best to perhaps include a card with your logo on it without adding it to the gift itself.
Think about brand policies
In some instances, your company may have some policies as far as gift-giving goes. In these scenarios, it’s best to always stay in line with whatever your company’s recommendations are with gift-giving. There are times when a gift may not be as appropriate as one may think, etc., so it’s always best to play it safe when planning corporate gifts.
Gifts are worth the investment
While giving corporate gifts is something that you’ll want to budget for and does require some investment of money and time, appreciating your team, colleagues, or future business partners in this way is something that won’t go unnoticed.
At the end of the day, we’re all humans and appreciate thoughtful gestures and gifts, regardless of what they may be. If you want to show appreciation for the people who make your business great, think about corporate gifting benefits. They typically hit the mark in building strong business connections.
In Conclusion
Corporate gifts can make people in your professional circle feel appreciated. Think about the tips above when it comes time to shop for the perfect gift for your recipient. From simple gestures to grand gifts, there are many ways to show appreciation in a way that is both thoughtful and professional.
