If you’re in business, you’ll understand what we mean when we say that the commercial landscape has never been more competitive. Particularly in light of the ability of the internet to open up the entire world for consumers and providers, there is a mind-boggling saturation of options and alternatives in almost every industry.
With apparently unlimited access for consumers to find and patronise the right option for them, your own business needs to not just stand out but also stand above its competitors.
Why Video?
Providing video content is very effective and not as complicated as you might expect. Exploiting video for your brand can help your business realise and grow its potential while also reaching and captivating new audiences.
Commercial video is targeted to consumers. These types of videos can be created for everything from your website to YouTube, Facebook, Instagram, TikTok, television, and other channels. To succeed, it must always be of high quality, created specifically for your brand and target audience. It should also be designed and created with the platform it is intended for in mind.
While you could opt to “go it alone” and create your brand videos in-house, it can’t be denied that hiring and collaborating with a professional commercial video production company near you is a great idea. Doing so will reap greater rewards for you and will be well worth the investment.
The Role of a Video Production Company
A video production company is a professional agency that designs, creates, and produces video content for brands and businesses. This includes a myriad of video types, from online ads to onsite videos, testimonials, infomercials, how-to/explainers, social reels, and much more.
These companies are staffed by a creative team that may include producers, directors, designers, writers, editors, camera and sound technicians, and others.
Some of these companies are independent; others operate in collaboration with or under the umbrella of larger marketing agencies.
How Video Could Benefit Your Business
Did you know that most people are much more receptive to watching videos than they are to reading text or listening to audio alone?
As such, videos are powerful storytelling devices. They can make bland, even boring topics more interesting, elicit connection and emotional responses, and may dramatically boost engagement with your brand or product offering by a much wider audience.
A great video is also highly shareable, especially once it appears on social platforms like Facebook, Instagram, YouTube, and TikTok. Videos also suit dissemination via email.
It’s really worth seriously considering an investment in a video marketing strategy. From small businesses to large enterprises, video marketing can be a remarkably effective way to:
· build your brand and communicate its identity
· generate and captivate new leads
· engage and communicate with your existing clients and customers
· increase your revenue
· see a tangible return on your marketing investment
Top Benefits Include:
ü Create compelling, enjoyable, interactive, and easy-to-consume content
ü Engage with your target audience
ü Cement your brand’s identity
ü Boost awareness of your brand and engagement
ü Showcase your brand values
ü Increase online traffic to your site
ü Broadcast your products/services
ü Create social content to encourage more social shares
ü Generate quality, informed leads
ü Increase consumer enquiries and boost your conversion rate
ü Boost SEO results
ü Improve customer service and results
ü Deliver outstanding investment returns
How to Avail Commercial Video
Where to next? You really are limited only by your imagination when it comes to how to use commercial videos for your brand and business. You may also be astonished and delighted by how much more the right professional video marketing team devises on your behalf!
The focus of commercial videos is on your product, service, and brand itself.
Commercial video content ideas include:
ü Product Showcases
ü Consumer-based Brand Intros
ü News/Vlogs
ü Announcements
ü Behind-the-Scenes
ü Google Ads/Facebook Ads
ü Social Reels
ü Event Highlights
ü Live Streams
ü Animations
ü Infomercials
ü Promotions
ü Explainer/ How-To Videos
ü Social/YouTube Content
ü Amusing shorts
ü Customer/Client Testimonials
Conclusion…
While it might be tempting to “do it yourself”, only a professional video production agency can produce and distribute the high-quality, stylish, on-brand video content you, your business, and your customers deserve. We guarantee the initial investment will reap many rewards for your business. So, what are you waiting for?
