When planning an SEO strategy for your site, it is pretty easy to get confused and forget that everything we do in most cases, including technical optimization, content marketing, and building backlinks, affects the attraction of traffic to the site in only five ways. When we understand this, it is easier to plan all the subsequent SEO steps to help bring relevant traffic. You can get more information from different blogs about e-commerce SEO tips.
Therefore, today we will talk about five e-commerce SEO tips for increasing organic search traffic and understanding how to promote a site using SEO effectively.
Increase in Positions for Keywords that are Already Ranked in the Search Engine
It’s one of the simplest ways. We often focus on promoting new keywords instead of working on those with certain positions, for example, moving keywords from position four-ten to optimize to one-three. It is a known fact that in the search results, each position that is lower than the previous one receives less traffic and generates fewer leads, so this work is important.
Also, the more keywords there are in the top three, the more Google will trust the site, and the easier it will be to promote the site in Google and bring other keywords to the top.
To understand how to rank higher for a keyword or set of keywords, we need to compare our content and domain on several dimensions to the results of the site that ranks highest for that keyword in the target region.
Promote Long-Tail Keywords
Keywords with good positions in organic search can be optimized for the so-called long tail keywords. Such additional queries can be an extended version of the primary key, more specific, and interrogative, variable, or simply longer and more specific.
Typically, keyword rankings can increase for the following reasons:
- Content received more backlinks;
- Content was expanded;
- Content was updated.
This change indicates to Google that the content is relevant or authoritative for more queries in each of the three cases.
Rank for Brand New Keywords
While ranking for new keywords is undoubtedly the most effective driver of organic traffic, it also requires the most effort.
You can find new keywords in several ways:
- Identify competitor keyword gaps.
- Look for keywords related to those you already rank for.
- Think about topics/keywords you still need to cover.
- Get suggestions from tools.
It usually takes a little time for Google to understand the changes when new content is launched and react to such updates. New content has a “growth time” to reach its full potential when Google evaluates it, ranks it higher, or uses it to attract more keywords. This time depends on several factors, such as the link profile or content quality.
Consider Ranking in Search Engine Special Characters
Quality e-commerce SEO tips capture searchers’ attention and live up to expectations when users click on a link. Thus, improving your click-through rate is an option for getting more organic traffic with little effort.
We have three main options to get more attention from users:
- Extension of the snippet.
- Header optimization.
- Optimization of the description.
In its search gallery, Google displays a wide range of rich descriptions: site links, FAQs, snippets of star ratings, and more. Not every enhanced snippet has a significant effect; sometimes, it can even be harmful. That is why you should always test all your assumptions.
Google Search has shifted to improving the user experience by directly answering questions or directing users to the right place within ten blue links of the search results page. Websites still get a lot of traffic from Google, but, at the same time, they compete.
The five main ways to get organic traffic are great starting points for sizing opportunities, which makes it easier to bring in resources because the investment is in potential returns, not tactics. Each of the five methods has a different ratio of effort and return from them.
If you’re looking for quick results that you can manage without relying on someone else, CTR is your best bet. In case you need the most significant search engine impact possible, then turn to content writing. Keep in mind that change is not always caused by what we do.
Conclusion
As the Internet grows and evolves, Google constantly indexes new content and compares it to what is already ranking. Some algorithm changes can drive more organic traffic to content that has stayed the same just because of Google improved understanding.
Therefore, keep your finger on the pulse of changes in organic search and Google updates so that the promotion of your site in the search engine is the most effective and can be converted into relevant traffic to generate leads.
