Are you a business owner interested in advertising to UK residents? If so, you probably shouldn’t attempt to reach them by posting online ads.
As explained in a LinkedIn article published earlier this year, “a recent study suggests up to 75% of us are tuning out of digital device ads because of excessive time spent on devices.”
One place where your spending on advertising could go much further, however, is the London North Eastern Railway (LNER) network. Here are several compelling reasons why.
The LNER Covers a Broad Geographic Area
At the time of writing, the LNER network reaches many far-flung parts of the UK — from Greater London through to the East of England, East Midlands and Yorkshire and the Humber. Train journeys taken with LNER can even go as far as North East England and Scotland.
Getting your advertising into even just a small number of LNER train stations, then, can help your brand to get noticed by people from various disparate parts of the country.
You Can Choose from Various Advertising Formats
Clear Channel, which helps businesses to rent advertising spaces dotted across the UK, is a great company to turn to if you are keen on taking up space at LNER advertising sites.
You could opt for static adverts — as would be possible with Clear Channel’s Station Classic formats — or something more dynamic. Sited at seven major LNER stations across the UK are Station Live and Station Live XL screens enabling brands to place effective full-motion ads in highly visible positions.
DOOH Advertising is Especially Great Value
What is DOOH advertising? The acronym stands for ‘digital-out-of-home’, and is basically used for adverts that are outside but still convey their messages digitally. Those above-mentioned Station Live screens are good examples of displays for DOOH adverts.
DOOH ads can actually be even more cost-effective to use than traditional out-of-home ads, as what ads the DOOH screens show can be rotated a lot more quickly and with little, if any, human input.
Train Travel is Eco-Friendly
Many modes of travel — like walking and cycling — are kind to the environment. However, taking the train can be an especially appealing option when someone wants to get somewhere quickly but still in a green manner.
One statistic from LNER itself has indicated that annual leisure travel emissions of rail journeys are just 16% of those incurred as a result of car transport.
One crucial takeaway is that if you are eager to promote eco-friendly products or services, LNER stations would be promising places for you to do so.
You Can Imprint Your Brand Firmly into Customers’ Minds
As a LinkedIn article detailing various merits of railway station advertising explains: “Train commuters mostly travel on a routine basis back and forth, which makes them [a] repetitive audience for your business ads.”
These commuters could also find their eyes often drifting to your ads on a regular basis while waiting at the station for a specific train to arrive. This situation would bode well for brand recall and awareness.
