Selling products online is a great way for a brand to expand its reach and increase overall sales, which is why creating high-quality custom mailing bags that suit your brand is essential. There are a range of mailing bags that you could use to send your products to your customers, with some of the most popular being recyclable and biodegradable options. But how do you choose which is best? Read on as we take a closer look at a few factors to keep in mind when deciding on a material for your mailing bags.
Types of mailing bags
When designing a custom mailing bag for your company, before you can choose the design, you’ll need to choose the right material. There are a few different types of mailing bags to choose from, we’ll take a closer look at each and their attributes below.
- Recycled paper mailing bags: These bags are made from recycled paper materials. They are made from kraft paper and kraft board, making them a strong and sturdy choice as an alternative to plastic mailing bags. This type of mailing bag is recyclable which means your customers and your company can reduce your carbon footprint by using them.
- Poly mailing bags: These mailer bags are often made from recycled materials, so are a welcomed change from their plastic counterparts. They are water-resistant and durable. These bags are recyclable and reusable, but they cannot break down naturally, so should not be disposed of in a bin.
- Biodegradable mailing bags: These mailing bags break down naturally, so they’re perfect for a brand that’s looking to reduce its carbon footprint. They are lightweight like plastic and are typically made from renewable materials like sugarcane and cornstarch. They’re waterproof, and tear-proof making them a great option for mailing products.
Factors to consider
It’s essential to choose the right material for your custom mailing bags, and with a few different types to choose from, it can become overwhelming. There are a few factors that you should keep in mind when trying to work out which is the best choice for your brand. We’ll take a closer look at this below.
Functionality
Think about the type of products you’re going to be mailing to your customers. Are the products fragile? If so, you may need to choose a mailing bag that comes with extra internal padding to ensure your product makes it to the customer safely. Think about the size of the mailing bag. If you sell products of all sizes, are you going to need to choose a few different sizes to suit the products? To minimise waste, try and only use the size of mailer you need, no bigger – this could contribute to excess material ending up in the bin. You should also make sure your chosen mailing bag has a safe and secure fastening.
Durability
Your custom mailing bag needs to be durable, as it’s going to be transporting goods to your customers. To ensure a high-quality product and customer experience, you need the material you choose to be able to withstand the journey. Look for materials that are water and moisture-proof, as well as tear-proof. As listed above, there is a range of materials that are both good for the environment and durable to ensure your product makes it to your customer in one piece.
Branding
The type of material you use for your customer mailing bags can have an impact on your overall branding. Choosing a recyclable, compostable, or biodegradable material shows customers that your company is doing what it can to help reduce its carbon footprint. Using materials that can be recycled will improve your company’s reputation and attract like-minded customers to your brand.
