With more customers than ever before choosing to shop online, if you’re still hoping to attract those walking up and down the high street, then it’s vital that you create appealing shop window displays.
Your shop window display can be the first impression that passers by have of your brand, making it an essential part of turning them into customers.
While you might previously have just displayed some of your products in the window, crafting an effective shop window display actually requires creativity, strategy, and attention to detail.
So, if you’re looking to draw in new customers, here are just five fantastic tips for improving your displays.
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Tell a Compelling Story
The best shop window displays tell a story, so think about the narrative that you want to showcase, and link it to your brand identity.
Whether it’s highlighting your latest lines or showing off your seasonal trends, your display should generate positive emotions and intrigue.
Design and print signage with platforms such as VistaPrint to tell your story in an eye catching way to help make your messaging clear to passers by.
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Create a Visually Appealing Design
Ensuring that you have a visually appealing design is crucial for the effectiveness of your window display. This means that you’ll need to arrange your products in an eye-catching way, such as using products together that have a visual contrast or utilising focal points to draw the gaze.
Lighting plays an important part of your window designs, and if you want the ultimate control over your lighting, then consider using bulbs such as Philips Hue. Not only do these allow you to change your lighting colour, but you can set timers so the lighting of your displays reflect the time of day and mood you want to evoke in your viewers.
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Use High Quality Materials
When displaying your products, you want to make sure that you use high quality materials. Not only will these ensure that your designs look professional, but they can help to protect them from damage and wear.
For example, if you’re going to be suspending items or shelving from the ceiling, consider consulting with expert wire manufacturers, Ormiston Wire to ensure that you choose the right materials to suit your needs.
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Embrace Seasonal Themes
Seasonal themes give you the chance to regularly refresh your shop window displays to ensure that your brand stays relevant. This could include welcoming in spring with vibrant floral arrangements or spreading festive cheer with Christmas decorations.
When you align your shop window displays with the seasons, you’ll demonstrate your brand’s responsiveness to consumer preferences and help to sell your more seasonal products faster.
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Maintain a Clean Environment
While creativity and innovation are essential for designing eye-catching window displays, it’s important that you don’t overlook the necessity for a clean environment.
A cluttered display can detract from your message and put potential customers off from entering your store.
It’s vital that you regularly clean and dust your window displays to ensure they remain inviting, as not only does a dusty display look unloved, but it can leave your potential customers with a negative impression of your overall brand.
Have you recently redesigned your window displays? Share your tips and tricks in the comments below!
